Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Last week, we participated in the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology: the Consumer Electronics Show (CES) in Las Vegas.
Last week, Nielsen hosted the "Measurement in 2025, The Science Behind What’s Next" session during New York Advertising Week. Two Nielsen leaders, Megan Clarken, President of Product Leadership, and Lynda Clarizio, President of U.S. Media, explored the future of measurement.