Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Shows What’s Next at CES
Last week, we participated in the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology: the Consumer Electronics Show (CES) in Las Vegas.
Transforming Measurement in a Changing Media Marketplace
Last week, Nielsen hosted the "Measurement in 2025, The Science Behind What’s Next" session during New York Advertising Week. Two Nielsen leaders, Megan Clarken, President of Product Leadership, and Lynda Clarizio, President of U.S. Media, explored the future of measurement.