Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
Nielsen identified as a “Strong Performer” in Asia Pacific for marketing measurement and optimization in Q4 2018
We’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for...
Creating More Effective Communications in a Diverse Media Environment
We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the...
Beyond Basic: West Point Cadets Build Their Brand With Marketing Effectiveness
Nielsen associates—through the SERV employee resource group—recently teamed up with a class of West Point students to help them tackle their own marketing and academic endeavors.