Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Wharton Markets in Motion: Marketing in the Midst of a Pandemic
Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board.
Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
Nielsen Brings Marketing Innovation to the Next Frontier at DX3
Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world...
How Nielsen and IPG are Working Together to Improve Automotive Marketing
On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance
First Nielsen Marketing Academy Explores the Future of Marketing With Nielsen Alumni
What are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
Demand Fuels Nielsen Consumer Neuroscience Expansion
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with...