Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.