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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen at Radio Ink Hispanic Conference: The Podcast Landscape and Cross-platform Opportunities
Nielsen was a sponsor and presented findings at this year’s Radio Ink Hispanic Conference.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Unifying Devices and Households Paves the Way for Addressable Ad Replacement
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
Nielsen Wins Best TV Advertising Technology at 2020 AdExchanger Awards
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
International Radio & Television Society Honors Angela Talton’s Career-Long Commitment to Mentorship
Angela Talton, our Chief Diversity Officer, was recently inducted into the International Radio & Television Society Foundation (IRTS) Hall of Mentorship. The IRTS Foundation is a nonprofit organization dedicated to building future media leaders, and it features some of the most accomplished...