Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
//fast.wistia.com/assets/external/E-v1.js Our executive vice president of global Watch product leadership, Megan Clarken, discusses how we are tackling media fragmentation by measuring the Total Audience and where the measurement of streaming services fits in.
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
//fast.wistia.com/assets/external/E-v1.js Our No. 1 priority is Total Audience—and we are the only company capable of providing comparable measurement of content and ads across all screens. But what exactly will Total Audience measure? And when will the industry see these metrics?
Megan Clarken, EVP Global Product Leadership, gives an update on Nielsen's Total Audience and how we believe the current eligibility rules for what is included in the "TV ratings" should be expanded to accommodate changes to the video industry.