Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Redefining Value With Our Second Global Responsibility Report
Today we published our second Nielsen Global Responsibility Report. The report captures our performance and progress on our long term ESG-focused (environmental, social and governance) initiatives that drive continuous value and improvement for our business and stakeholders. CEO Mitch Barns shares...
2017 Year in Review: Investing and Innovating for Growth, Efficiency and the Future
Today, we released our 2017 Year in Review, an interactive, online version of our 2017 Annual Report. This site provides a dynamic, and comprehensive look into our most recent innovations from 2017. It covers financial highlights and key product advancements, as well as our Global Responsibility...
Innovation, Efficiency and the Future of Advertising
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
Nielsen Sponsors Advertising Week 2017
This year, Nielsen is an official sponsor of Advertising Week - New York. CEO Mitch Barns and several other Nielsen experts will be taking the stage as part of our overall presence at this key industry event.
Nielsen Among 250 Organizations Who Joined the Ceo Action for Diversity and Inclusion
Nielsen CEO Mitch Barns recently joined more than 250 fellow chief executives in signing the CEO Action for Diversity and Inclusion pledge.
Nielsen’s Diverse Leadership Network Continues to Excel With Third Graduating Class
In May, our third Diverse Leadership Network class, comprising 28 mid-career leaders from our offices in the U.S., Canada and Mexico, completed their leadership development program, which resembles a “mini-MBA.” As part of their graduation, program participants attended seminars taught by Emory...