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Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, it's no surprise brands are eager to engage audiences on mobile platforms. That’s why we're excited to announce eXelate's recent collaboration with PushSpring, one of the world’s largest independent sources of...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, according to Nielsen’s third-quarter 2015 Connected Device Report, it’s no wonder brands and agencies are increasingly looking to engage audiences on mobile platforms. That’s why we’re excited to announce...