Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
Nielsen Bolsters the ‘Power of She’ with Entertainment and Congressional Leaders
The recent "Power of She LA" conference was designed to empower and galvanize citizens and brands to leverage public policy and creativity to advance causes and projects that are important to the African-American community.
Fortune Magazine Honors Nielsen for Workplace Diversity
Each year, Fortune Magazine teams up with independent analysts from Great Place to Work to rank top companies for workplace diversity. For 2016, Nielsen earned high honors, ranked at #50 out of more than 500 U.S. employers.
Marketplace Influence Empowers the New Latina
Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable...
Nielsen Releases Three Reports on Multicultural Consumers This Year
Nielsen’s Diverse Intelligence Series is a collection of comprehensive reports focused solely on U.S. multicultural consumers’ unique consumption and purchasing habits. We partner with important external advisory stakeholders who help make these reports possible.