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A the recent Neuromarketing World Forum, Nielsen thought leaders discussed neuroscience-inspired guidelines on the communication of promotions to the Asian shopper, while sharing insights around the power of music in advertising.
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a...