Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Taps Into the Impact of Science at Neuromarketing World Forum 2018
A the recent Neuromarketing World Forum, Nielsen thought leaders discussed neuroscience-inspired guidelines on the communication of promotions to the Asian shopper, while sharing insights around the power of music in advertising.
Science in the Center: A Nielsen Consumer Neuroscience Update
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
The Future of Neuroscience Is Now. Let’s Embrace It.
Why are we doubling down on neuroscience? Simply put: It works. In fact, we think there are seven reasons why marketers should be using neuroscience today.
Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research
Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a...