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Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Radio Ink Magazine, a leading radio industry trade publication in the U.S., included Brad Kelly, Managing Director of Nielsen Audio, in its recently released annual list of the 40 Most Powerful People in Radio. This marks Brad’s fourth consecutive year of being included on the list.
As part of Nielsen’s Total Audience strategy for audio, we’re committed to measuring consumer usage of audio across all devices, platforms and distribution paths. So in collaboration with TagStation, we're exploring the use of data from TagStation’s NextRadio app and the opportunities this...
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?