Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Brad Kelly Named to Radio Ink’s Most Powerful People in Radio for the Fourth Consecutive Year
Radio Ink Magazine, a leading radio industry trade publication in the U.S., included Brad Kelly, Managing Director of Nielsen Audio, in its recently released annual list of the 40 Most Powerful People in Radio. This marks Brad’s fourth consecutive year of being included on the list.
Nielsen Audio: On The Road to Big Data with NextRadio
As part of Nielsen’s Total Audience strategy for audio, we’re committed to measuring consumer usage of audio across all devices, platforms and distribution paths. So in collaboration with TagStation, we're exploring the use of data from TagStation’s NextRadio app and the opportunities this...
Keeping an Ear on Local Listeners: Nielsen BDSradio’s Market-Level Streaming Helps Radio Find the Next Hit
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?
Seven in 10 Chicago Adults Aware of “Chicago Radio Town Hall Meeting”
Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.