Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Exploring Key Trends in the Global Book Market at the Frankfurt Book Fair
Every year, the Frankfurt Book Fair is one of the largest gatherings for the international publishing world. And for the second year in a row, Nielsen’s Book team is collaborating with the fair to present key trends in the global market.
Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair
Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Fair, part of Reed Exhibitions, since it started many years ago originally as, The London and International Book Fair. Therefore, we were delighted to be approached by the London Book...