Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Volunteers Continue to Fight Hunger and Food Waste through the Global Pandemic
Despite the physical restrictions associated with the pandemic, our teams across Nielsen united to fight hunger in our communities from September to October by volunteering for more than 800 hours.
Nielsen Surpasses Volunteering Goal Early With 8th-annual Nielsen Global Impact Day
In June 2019, almost 24,000 Nielsen employees from 92 countries volunteered across more than 1,500 events as part of our eighth-annual Nielsen Global Impact Day (NGID). This year, NGID marked a milestone for Nielsen thanks to the volunteer hours logged through the event.
Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study
Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil...
Nielsen Volunteers Bring Helping Hands and Positivity to North Carolina After Hurricane Florence
Volunteering is part of the overall employee experience at Nielsen, and volunteering opportunities help associates connect with the company’s mission and purpose while creating long-lasting professional and personal relationships.
Dedicated to Rebuilding our Communities through Disaster Relief
We've forged a year-long collaboration with All Hands & Hearts - Smart Response (AHAH), a volunteer-driven disaster relief organization, to support employees looking to use dedicated volunteering time to support communities devastated by disasters.
Lessons in the Power of Data for Good and Pro Bono
This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global...