Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Disrupting the Beauty Industry with Consumer Neuroscience
Myriad trends exist across the consumer product goods (CPG) landscape, but few are as noteworthy as health and wellness. In the U.S., the economy and immigration are the only two topics that carry more weight for Americans, according to recent data from The Conference Board® Global Consumer...
Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference
Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise...
Helping to Innovate an Iconic Brand: Nielsen Consumer Neuroscience Presents at IIeX Behavior Conference
In front of an audience of forward-thinking researchers and marketers at a recent lleX Behavior Conference in Chicago, Dr. Sarah Yu, Client Service & Neuroscience Director at Nielsen Consumer Neuroscience presented along with Kathryn Grater, Senior Leader Research Innovation & Behavioral...
Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide
On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of...
Nielsen Consumer Neuroscience Takes Center Stage at Shopper Brain
Recently, our consumer neuroscience experts had the opportunity to share some of our learnings at two Shopper Brain conferences, hosted by the Neuromarketing Science and Business Association (NMSBA), which focused on the intersection of retail and neuroscience: one was in New York City and one was...
Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right
When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, "We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio...