Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right
When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, "We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio...
Creating More Effective Communications in a Diverse Media Environment
We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the...
Demand Fuels Nielsen Consumer Neuroscience Expansion
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with...
Breaking Down Expert Blindness at SXSW 2018
Recently at SXSW, Nielsen Chief Neuroscientist Dr. Carl Marci had the opportunity to talk about "expert blindness," teaming up with RPA Advertising’s Vice President and Strategic Planning Director Richard Bina.
Science Meets Creative at the Next ARF Annual Conference
This year, Nielsen is a platinum sponsor of the conference and will be featured on four mainstage and breakout sessions. Our experts will use our combination of data and science to share what actually makes effective advertising.
Exploring Paradigm Shifts in Measurement Research
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in...