Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Danny Townsend, chief revenue officer of Nielsen Sports, landed a spot on the Leaders Under 40 Class of 2016. The awards, created by Leaders and Aspire Academy search out, evaluate and celebrate the best talent in the business of sport globally.
The GRAMMY ® Awards are one of music’s biggest nights, and for the past three years, we’ve hosted an annual pre-GRAMMY party to celebrate the unique connections we can make between entertainment consumers and their media and purchase habits. This year’s event also served to spotlight our...