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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Explores the Intersection of Measurement and Technology at CES 2018
Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week, showcasing our research and innovations through mainstage presentations, live demos and lab media tours.