Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Around the World Launches
Our ability to deliver high-quality data sourced from 100+ countries across the globe relies on innovative technologies, rigorous science and passionate people in the field every day, in all conditions. We're highlighting these stories through Nielsen Around the World, an interactive map and video...
Sneak Peek: How Nielsen Collects Data Around the World
Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.