Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We are proud to share a 2016-2017 update to our first non-financial materiality assessment covering 2014-2015. This process has served as an opportunity to engage and learn from stakeholders within and beyond Nielsen to better understand how to align our business strategy with key environmental,...