Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
In September, we announced that we're expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.