Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Consumer Neuroscience Takes Center Stage at Shopper Brain
Recently, our consumer neuroscience experts had the opportunity to share some of our learnings at two Shopper Brain conferences, hosted by the Neuromarketing Science and Business Association (NMSBA), which focused on the intersection of retail and neuroscience: one was in New York City and one was...