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David Friedlander (left) with Dr. Carl Marci (right) following their presentation at Shopper Brain NYC

Nielsen Consumer Neuroscience Takes Center Stage at Shopper Brain

Recently, our consumer neuroscience experts had the opportunity to share some of our learnings at two Shopper Brain conferences, hosted by the Neuromarketing Science and Business Association (NMSBA), which focused on the intersection of retail and neuroscience: one was in New York City and one was...

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