Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Nielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Welcome to The Database, a New Podcast From Nielsen
We’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.
Moving Podcast Measurement from Download to Consumption
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.
Nielsen Podcast Measurement Slated for 2017
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.