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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Research Shows Nearly 7 Million People Were Food Insecure In Counties Affected by Hurricanes Prior to Landfall
This fall’s hurricanes have wreaked havoc in the service areas of 26 Feeding America® food banks in five states. Historic flooding, power outages and collapsing infrastructure have devastated communities. In addition, according to Map the Meal Gap 2017, a study published by Feeding America...
How More Precise Data Science Will Be Advertising’s Ultimate Savior
Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.