Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
As a data company, Nielsen recognizes the inherent responsibility to protect the privacy of individuals who share information with us. Members of Nielsen's data privacy team recently sat down to discuss that responsibility, as well as what data privacy means in practice for Nielsen.