Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Helping to Innovate an Iconic Brand: Nielsen Consumer Neuroscience Presents at IIeX Behavior Conference
In front of an audience of forward-thinking researchers and marketers at a recent lleX Behavior Conference in Chicago, Dr. Sarah Yu, Client Service & Neuroscience Director at Nielsen Consumer Neuroscience presented along with Kathryn Grater, Senior Leader Research Innovation & Behavioral...