Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Getting to Know eXelate: Nielsen’s ‘Plug’ Into Programmatic
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It’s not an easy feat to get to know the myriad operations and divisions within a multi-faceted global organization like Nielsen. It’s even more challenging when you factor in the pace of change that comes with working in industries like...