Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
//fast.wistia.com/assets/external/E-v1.js It’s not an easy feat to get to know the myriad operations and divisions within a multi-faceted global organization like Nielsen. It’s even more challenging when you factor in the pace of change that comes with working in industries like...