Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
How Can TV Networks Maximize the Value of Social Media?
Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.
Social Content Ratings™ Standardizes Social TV Measurement Across Twitter and Facebook
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Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.