Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.
Command Your Buzz: Understanding How Owned Strategies Drive Impact
Nielsen’s new analytics break down social conversation about TV into two buckets: Owned activity, or the buzz generated by official accounts associated with a program or network, and organic activity, or the buzz originated by the general viewing audience.
Millennials on Millennials: A Look at Nielsen’s Millennial Media Advisors Report
As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to those detailed in the report.
How Can TV Networks Maximize the Value of Social Media?
Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.
Nielsen to Measure Total Program-Related Activity Across Twitter and Facebook
This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook topic data for the first time. The expanded set of metrics, Nielsen’s “Social Content Ratings,” will be the first solution to measure total program-related activity on Twitter and...