Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen’s Integrated Insights Help Advertisers Score a Super Bowl Touchdown
With the average Super Bowl ad in 2015 costing $4.5 million, it’s fair to say that the stakes are high for advertisers. Considering all of the hype on social media, the critique of the ads in the days after the game and the massive audience in one shot (more than 100 million viewers), it can