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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Research Shows Nearly 7 Million People Were Food Insecure In Counties Affected by Hurricanes Prior to Landfall
This fall’s hurricanes have wreaked havoc in the service areas of 26 Feeding America® food banks in five states. Historic flooding, power outages and collapsing infrastructure have devastated communities. In addition, according to Map the Meal Gap 2017, a study published by Feeding America...
Unifying Devices and Households Paves the Way for Addressable Ad Replacement
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
Nielsen Wins Best TV Advertising Technology at 2020 AdExchanger Awards
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
6 Billion Rows of Data to Highlight How to Build Brands
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.