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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen and Ron Clark Academy Collaborate for Second Round of “The Amazing Shake”
Members of our Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group recently hosted eight students at our Tech Hub in New York for the second round of the school’s “Amazing Shake” competition.