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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
Nielsen’s technology and learning experts are helping the National Urban Technology Center (Urban Tech), a nonprofit educational organization, to develop strategies to update both the platform and content of its educational modules.
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
The Metrics Used to Measure TV and Online Are Vastly Different By Steve Hasker, Global President As we reflect on the 2015 upfront and NewFront season, there is no shortage of industry observers willing to make the call on how advertisers should allocate their investments across traditional TV and...
//fast.wistia.com/assets/external/E-v1.js Data, accountability and the merging of digital and television are hallmarks of New York-based Simulmedia, so it makes perfect sense that company’s CEO, Dave Morgan, is supports Nielsen’s ability to provide a holistic view of the consumer.