Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen at the White House: “Improving the Lives of Women and Girls”
Today, Nielsen’s senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls’ first United State of Women.