Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
NYC Television Week 2019: Trust and Truth Will Drive the Future of TV
Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry. Throughout the week, our leaders shared how players across the industry can personalize advertising and programming to earn audiences’ trust and...
Trust and transparency take center stage at the ARF’s Shopper x Science 2019 event in Chicago
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Trust and Transparency Lead the Way in Nielsen’s Latest Non-Financial Materiality Assessment
With data at the center, alongside trust, transparency, and diversity and inclusion as other bedrock areas of importance for Nielsen, this latest update underscores the inherently interconnected nature of the environmental, social, and governance (ESG) areas that matter most to our business and our...