Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Big Picture: Getting A Clearer View Of Streaming’s Part Of Total TV Use
From a media industry perspective, nothing is more valuable than accurate, comparable data. That’s where the Gauge, Nielsen’s total TV and streaming snapshot, comes in.
Nielsen at NATPE 2021: Highlighting a New Day for TV Stations
At this year's event, Nielsen leaders shared unique insights on the constant importance of local news, as well as how that genre is attracting a wave of new viewers—Gen Z.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Panels and Big Data: Advancing Local TV Measurement The Right Way
During the 2017 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, senior vice president for Nielsen Product Leadership, shared our strategy to continue advancing local television measurement.