Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Panels and Big Data: Advancing Local TV Measurement The Right Way
During the 2017 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, senior vice president for Nielsen Product Leadership, shared our strategy to continue advancing local television measurement.