Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Going Global: Nielsen Digital Ad Ratings to Measure Twitter in 23 New Markets
We have expanded our relationship with Twitter to provide measurement of mobile campaigns to 23 new global markets, in addition to the U.S., through Digital Ad Ratings.
Social Content Ratings™ Standardizes Social TV Measurement Across Twitter and Facebook
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Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.
eXelate Named As Member Of Twitter Official Partner Program
We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has...