Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
//fast.wistia.com/assets/external/E-v1.js Nielsen’s voter ratings connect data about consumers' media consumption with voter information to create rich metrics to facilitate greater targeting and understanding about where to reach voters most efficiently.