Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. She will continue to lead Nielsen’s diversity, equity and inclusion (DE&I) team, working to develop a more...
Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results.
Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico.
Nielsen and KYPK and KWYT Yamika Spanish-language stations reach long-term agreement for local TV measurement services.
Carter Broadcast Group Inc. is based in Kansas City, Mo., and is the oldest Black-owned and family-operated radio broadcast company in the U.S. It has reached a renewal agreement with Nielsen audio measurement.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen’s cross-media measurement solution.
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Nielsen today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for marketing Attribution.
Nielsen is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with...