Nielsen Streaming Signals is a new solution that unbundles the household, giving connected TV operators and advertisers a better understanding of who is watching a show to deliver more relevant ads
The Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program in line with new NCAA name, image, likeness rules to potential student-athletes via comprehensive recruiting and proprietary marketing data.
Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.
In this new agreement, Nielsen’s data will support Lilly Broadcasting's ability to identify growth opportunities for audiences and revenue in their local markets.
Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts potential future entertainment programming performance.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
The enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across digital and linear platforms.
In this new agreement, Nielsen’s data will support Antietam Broadband's ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers
Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences.
Nielsen Sports' new solution will help universities recruit student-athletes by demonstrating the marketing value of each athletic program.