Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry
Global media company Studio71 and Nielsen announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement.
Nielsen has been selected to participate in TikTok’s Media Mix Modelling Program.
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing.
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today report.
Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada.
Tubi’s integration with Nielsen DAR will give advertisers a more comprehensive view of ad performance, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.
Nielsen and VIZIO today announced a multi-year agreement that provides Nielsen with precise glass-level viewership data powered by Inscape Smart TV data.
ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years.