Press Releases
Nielsen launches Streaming Signals for more efficient advertising on connected TV
Nielsen Streaming Signals is a new solution that unbundles the household, giving connected TV operators and advertisers a better understanding of who is watching a show to deliver more relevant ads
Nielsen expands its Nielsen Impact Score offering to include college football teams
The Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program in line with new NCAA name, image, likeness rules to potential student-athletes via comprehensive recruiting and proprietary marketing data.
Nielsen ONE Alpha launches with Disney and MAGNA marking significant milestone towards its single cross-platform measurement solution
Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.
Lilly Broadcasting LLC signs multi-year agreement with Nielsen as local TV measurement service of choice
In this new agreement, Nielsen’s data will support Lilly Broadcasting's ability to identify growth opportunities for audiences and revenue in their local markets.
Nielsen’s Gracenote expands content analytics capabilities with launch of Audience Predict
Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts potential future entertainment programming performance.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen transforms linear TV measurement with new individual commercial metrics in lead up to Nielsen ONE
The enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across digital and linear platforms.
Antietam Broadband signs multiyear agreement with Nielsen as measurement service of choice
In this new agreement, Nielsen’s data will support Antietam Broadband's ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers
Roku measurement now available in Nielsen Digital Content Ratings
Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences.
Nielsen launches the Nielsen Impact Score to help college sports teams recruit more effectively
Nielsen Sports' new solution will help universities recruit student-athletes by demonstrating the marketing value of each athletic program.