Nielsen Online Provides Topline US Data for February 2009
New York, NY – March 11, 2009 – Nielsen Online, a service of The Nielsen Company, reports February 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
Table 1: Top 10 Parent Companies/Divisions for February 2009 (U.S., Home and Work)
Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
1. Google |
133,983 |
2:00:55 |
2. Microsoft |
125,692 |
2:28:15 |
3. Yahoo! |
114,130 |
3:27:19 |
4. AOL LLC |
83,083 |
3:45:59 |
5. News Corp. Online |
77,569 |
1:21:13 |
6. Facebook |
65,704 |
2:59:54 |
7. InterActiveCorp |
65,693 |
0:16:17 |
8. eBay |
63,066 |
1:51:13 |
9. Amazon |
59,389 |
0:24:33 |
10. Wikimedia Foundation |
57,910 |
0:17:10 |
Source: Nielsen Online
Example: The data indicates that 57.9 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 10 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for February 2009 (U.S., Home and Work)
Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
1. Google |
127,142 |
1:27:40 |
2. Yahoo! |
113,564 |
3:27:12 |
3. MSN/Windows Live |
102,069 |
2:21:40 |
4. Microsoft |
98,360 |
0:42:13 |
5. YouTube |
83,429 |
0:50:49 |
6. AOL Media Network |
83,083 |
3:45:59 |
7. Facebook |
65,704 |
2:59:54 |
8. Fox Interactive Media |
64,288 |
1:24:46 |
9. Wikipedia |
57,561 |
0:17:08 |
10. Apple |
52,037 |
1:13:35 |
Source: Nielsen Online
Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of February 2009
Sessions/Visits per Person |
57 |
Domains Visited per Person |
105 |
Web Pages per Person |
2,405 |
Duration of a Web Page Viewed |
0:00:55 |
PC Time per Person |
61:11:56 |
Active Digital Media Universe |
166,897,330 |
Current Digital Media Universe Estimate |
230,011,248 |
Source: Nielsen Online
Editor’s Note: Please source all data to Nielsen Online.
https://www.qa.nielsen.com/us/en/press-releases/2009/nielsen-online-provides/