Nielsen Online Provides Topline US Data for February 2009
New York, NY – March 11, 2009 – Nielsen Online, a service of The Nielsen Company, reports February 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
Table 1: Top 10 Parent Companies/Divisions for February 2009 (U.S., Home and Work)
|
Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. Google |
133,983 |
2:00:55 |
| 2. Microsoft |
125,692 |
2:28:15 |
| 3. Yahoo! |
114,130 |
3:27:19 |
| 4. AOL LLC |
83,083 |
3:45:59 |
| 5. News Corp. Online |
77,569 |
1:21:13 |
| 6. Facebook |
65,704 |
2:59:54 |
| 7. InterActiveCorp |
65,693 |
0:16:17 |
| 8. eBay |
63,066 |
1:51:13 |
| 9. Amazon |
59,389 |
0:24:33 |
| 10. Wikimedia Foundation |
57,910 |
0:17:10 |
Source: Nielsen Online
Example: The data indicates that 57.9 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 10 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for February 2009 (U.S., Home and Work)
|
Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. Google |
127,142 |
1:27:40 |
| 2. Yahoo! |
113,564 |
3:27:12 |
| 3. MSN/Windows Live |
102,069 |
2:21:40 |
| 4. Microsoft |
98,360 |
0:42:13 |
| 5. YouTube |
83,429 |
0:50:49 |
| 6. AOL Media Network |
83,083 |
3:45:59 |
| 7. Facebook |
65,704 |
2:59:54 |
| 8. Fox Interactive Media |
64,288 |
1:24:46 |
| 9. Wikipedia |
57,561 |
0:17:08 |
| 10. Apple |
52,037 |
1:13:35 |
Source: Nielsen Online
Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of February 2009
|
Sessions/Visits per Person |
57 |
|
Domains Visited per Person |
105 |
|
Web Pages per Person |
2,405 |
|
Duration of a Web Page Viewed |
0:00:55 |
|
PC Time per Person |
61:11:56 |
|
Active Digital Media Universe |
166,897,330 |
|
Current Digital Media Universe Estimate |
230,011,248 |
Source: Nielsen Online
Editor’s Note: Please source all data to Nielsen Online.
https://www.qa.nielsen.com/us/en/press-releases/2009/nielsen-online-provides/