Press Room

The Nielsen Company Expands its Music Streaming Measurement to Include Vevo, Slacker, MOG, Thumbplay, Akoo, and Cricket

Matt Anchin, The Nielsen Company, +1 646-654-5445,
Anna Loynes, Scoop Marketing for The Nielsen Company,

NEW YORK, NY – March 8, 2011 — The Nielsen Company (NYSE:NLSN), a global leader in providing insights into what consumers watch and buy, today announced a significant expansion of its streaming panel, adding well known services including Vevo, Slacker, MOG, Thumbplay, Akoo, and Cricket.  Data from these services, and from the existing reporting panel consisting of AOL, Napster, Rhapsody, Verizon Wireless and Yahoo!, is now included in the Nielsen BDS Encore system.

During the first six weeks of 2011, Nielsen tracked more than 1.1 billion music streams through online music streaming services.  More than 165 million streams per week are captured and nearly 26 million weekly song downloads are tracked.  The week following the GRAMMY Awards, Nielsen captured more than 192 million streams; an increase of 22% over the previous week.

“Over the past six months, we have actively added more Internet-based music services to the BDS streaming panel, providing clients and the music industry with a ever more comprehensive view of online music consumption,” states Chris Muratore, Vice President of Merchant Services and Emerging Growth for Nielsen Entertainment.  “Adding Vevo, Slacker, MOG, Thumbplay, Akoo and Cricket, allows us to offer weekly aggregated streaming charts and analytics better representing all online activity.”

Nielsen is the only company able to provide weekly trending information on streaming activity, as well as a more granular understanding of from where consumers stream music.  Nielsen also provides insights on the type of streams; on-demand streams, those songs/videos that consumers choose to listen to, versus programmed streams, or when songs are not chosen by the consumer.