Press Room

Nielsen Announces Senior Marketing and Communications Appointments

Greg Daniel Named Chief Digital Marketing Officer;
Laura Nelson Named Chief Communications Officer;
Saul Rosenberg Named Chief Content Officer;
Marcy Shinder Named Chief Marketing Officer

NEW YORK – March 3, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced the appointments of four senior marketing and communications leaders – Greg Daniel as Chief Digital Marketing Officer; Laura Nelson as Chief Communications Officer; Saul Rosenberg as Chief Content Officer; and Marcy Shinder as Chief Marketing Officer. The appointments are effective immediately.

“Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn’t be more pleased about their expanded leadership roles,” said Katie Burke, EVP Marketing and Communications. “As we continue to build out a world class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story.”

Greg Daniel is an accomplished marketing veteran with more than 15 years of digital experience at Nielsen and across varied business units at American Express, including American Express Interactive and Digital Investments. Daniel will assume the role of Chief Digital Marketing Officer and will be responsible for developing and implementing innovative marketing and communication strategies across digital channels globally, including web, mobile and social. “With a comprehensive understanding of what consumers watch and buy, Nielsen has all of the elements for its digital properties to become the leading destination for consumer insights worldwide,” said Daniel.  

Laura Nelson is a strategic communicator with a long history of success developing integrated communications programs. A media industry veteran who spent 12 years at Viacom, Nelson has managed the corporate communications functions at Oxygen, VH1 and Current TV.  As Chief Communications Officer, Nelson will be responsible for developing and sustaining an overarching messaging strategy that builds upon Nielsen’s legacy and highlights the innovations that drive the business forward. Nelson will oversee internal and external communications, client communications, executive communications and issues management.  “We, at Nielsen, engage in that rich space between understanding what consumers watch, read and hear, and what they buy,” said Nelson. “There are powerful stories to tell, not just for Nielsen, but for our clients worldwide.”

Saul Rosenberg, a former consultant at McKinsey & Company, spent 15 years in senior roles in knowledge management and thought leadership. As Chief Content Officer, he will develop and drive Nielsen’s global thought leadership strategy and execution. Rosenberg will leverage Nielsen’s proprietary assets to lead global conversations on issues of import to both the company and its clients, while creating valuable content that enhances Nielsen’s value proposition to internal and external stakeholders. “Nielsen’s knowledge base is so broad and deep that we have incredible potential to help shape conversations in the business world,” said Rosenberg.

Marcy Shinder, an award-winning marketing professional who spent more than 18 years at American Express in senior positions, has been appointed Chief Marketing Officer. Shinder will develop and lead the overall global marketing strategy and oversee Nielsen’s brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services. “There has never been a more exciting time to be a marketing leader than in today’s world of ever bigger data,” commented Shinder. “That opportunity is especially exciting at Nielsen, where our insights are central to delivering improved marketing performance across industries and geographies.”

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit


Media Relations: Jennifer Frighetto,, +1 847-605-5686