Press Room

Nielsen and atVenu Collaborate to Modernize Venue Sales Reporting to Nielsen SoundScan

Reporting Venue Sales through atVenu Will Alleviate Manual Work for Artists and Labels;
Enables Alignment with New Friday-to-Thursday Sales Cycle for Charts

New York, NY – July 7, 2015 – Nielsen, and atVenu, the provider of a mobile and web-based solution used by artists to manage merchandise logistics while on tour, today announced a new collaboration that for the first time will allow artists to digitally report their venue sales to Nielsen’s music reporting tools, including Nielsen SoundScan, the industry-standard for music sales measurement. Beginning Friday July 10, to coincide with the new Friday Global Release Date, atVenu will become Nielsen’s preferred venue sales data provider and automatically submit all venue sales recorded in the atVenu app directly to Nielsen.

By providing daily venue sales to Nielsen, atVenu will enable faster verification of venue sales and alignment with the new Friday-to-Thursday sales cycle for charts. The atVenu app is the only way to deliver venue sales in a digital format to Nielsen.

“We’re very excited to announce this new venue sales reporting solution,” said Billy Law, Nielsen’s VP Content and Business Development for its Nielsen Entertainment group. “For a long time we’ve wanted to report venue sales on the same Sales Cycle as all of the other music sales information we collect for the industry, and this collaboration with atVenu will allow us to do that in time for the new Friday Global Release Date on July 10.”

Nielsen’s music reporting services will be available via atVenu to all artists, signed and independent, in the U.S. and Canada. For labels managing multiple artist accounts, a free dashboard will be available, allowing users to manage accounts, track sales and get a better view into the sales data pipeline.

“Since launch of the atVenu platform, we’ve managed the merchandise and music sales data for over 2,500 artists at more than 65,000 concerts,” said Ben Brannen, Co-Founder and President of atVenu. “We know how important SoundScan reporting is to our artists and their teams. This exciting collaboration revolutionizes how venue music sales are reported by providing artists with an easy-to-use solution that increases both accuracy and transparency of their data.”

atVenu’s Nielsen reporting service will go live on July 10, 2015. Any artist in the U.S. or Canada who would like to have venue sales reported to Nielsen can sign up with atVenu today. For more information, visit


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


Founded in 2012, atVenu develops leading-edge live event merchandise solutions that allow artists, venues, and event operators to maximize revenue from sales of merchandise to their event attendees and fans. Used by many of the world’s top touring artists and event operators, atVenu is the global leader in merchandise management software. For more information, visit


Nielsen: Alana Johnson,, 1+ 646-654-8391