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Nielsen and RetailNext Develop Strategic Relationship to Strengthen In-Store Performance

New York, NY — March 26, 2015 — Nielsen and RetailNext, the worldwide leader in retail analytics for brick-and-mortar stores, today announced a strategic alliance that will bring RetailNext proprietary technology on in-store analytics to Nielsen’s retail client base, including grocery, mass, drug, convenience, dollar stores and more. Being RetailNext’s preferred go-to market provider in Nielsen’s retail channels will extend Nielsen’s commitment to bring innovative and performance-driven capabilities to their retail clients. It also allows RetailNext to expand in important CPG retail channels.

RetailNext uses cameras and mobile-based technologies to provide comprehensive measurements of shopper activities in-store, delivering a distinct opportunity to measure all aspects of the brick-and-mortar shopping experience. By combining RetailNext technology with Nielsen’s sales performance, promotion, pricing, merchandising, and assortment information, retailers and manufacturers alike will be able to truly understand shopper behavior, and ultimately advance sales and shopper loyalty. This combination can also be used on a more granular level, enabling retailers and their brand suppliers to gauge the real world impact of changes to their store, aisle and category layout.

“As we continue to deepen our relationships with our broad base of CPG retailers, we are committed to collaborating with the best in the industry to bring impactful solutions to retailers and help them grow their business,” says Pat Dodd, president of global retail, Nielsen. “We are excited about the opportunity to share RetailNext’s advanced technology solutions with them and believe this collaboration will be a game-changer for the industry.”

“Given Nielsen’s leadership in the marketplace and their extensive evaluation process, to be chosen to collaborate with them is a real validation of RetailNext’s innovative capabilities,” said Alexei Agratchev, CEO and co-founder of RetailNext. “We are excited about deepening our relationship with Nielsen, and the combined power of Nielsen’s long-established data streams with RetailNext’s rich insight into in-store shopper activity delivers a unique value proposition to clients of both firms.”


The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 160 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries.


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit


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