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Nielsen to Appoint Jonathan Stolper SVP and Managing Director of Nielsen Book

Jonathan Nowell to step down in July after 15 years as Nielsen Book President

New York, NY – April 30, 2015 – Nielsen today announced that Jonathan Stolper will be appointed SVP and Managing Director of Nielsen Book as of July 1, 2015. Jonathan Nowell, after 15 years as President of Nielsen Book, will be stepping down and handing over global leadership to Stolper, who is currently SVP of Nielsen’s U.S. Book business. Stolper will continue to be based in New York and will report to Howard Appelbaum, President of Nielsen Entertainment.

Jonathan Stolper joined Nielsen Book in 2010 after leadership roles with Hachette Book Group and Harry N. Abrams in the U.S. Since 2010, his efforts have resulted in strong organic revenue growth for Nielsen’s U.S. Book business, product innovations and the integration of the Bowker Research and Commerce Solutions businesses.

Jonathan Nowell joined Nielsen Book (J. Whitaker & Sons) in 1995 after a career in professional book publishing with Reed International and consumer magazine publishing with EMAP. Nowell has significantly shaped Nielsen Book, first as Group Managing Director of Whitaker and then as President of Nielsen Book. He oversaw the development of Nielsen BookScan into the global leader in book sales measurement and made two key acquisitions: Book Data Ltd. in 2002 and Bowker’s Research and Commerce Solutions businesses in 2013. He led the successful integration of both into the Nielsen Book portfolio.

“I am delighted that Jonathan Stolper will be promoted to lead Nielsen Book globally. With the help of our strong team, I am sure Jonathan will build on this period of sustained growth,” said Jonathan Nowell. “It’s been a rewarding 20 years at Nielsen, and while I feel it’s time to pursue other opportunities, I look forward to helping with the transition through the end of this year.”

“I am thrilled to take on this role. We have a strong team at Nielsen Book and I look forward to meeting our clients and collaborators around the world over the next few weeks and months,” said Jonathan Stolper. “I am also extremely grateful to Jonathan (Nowell) for agreeing to stay on and to support me through the transition.”

Howard Appelbaum, President of Nielsen Entertainment, added, “This is bitter sweet for me. During his 20-year tenure, Jonathan Nowell has built a book business that is critical to the ongoing success of the wider book industry and at Nielsen we are extremely grateful for that. I look forward to the continued growth of the global book business under Jonathan Stolper’s leadership and building on our current success.”

About Nielsen Book

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.

Nielsen BookScan is the world’s largest retail monitoring and analysis service and measures print book sales in 10 countries: U.K., U.S., Ireland, Australia, New Zealand, Italy, Spain, India, South Africa and Brazil. In the U.K. it covers 90% of the retail market and in the U.S. 85%.

Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

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About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


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