New York, NY – March 9, 2016 – Nielsen (NYSE: NLSN) announced today that Capitol Broadcasting Co. has signed a renewal agreement for Nielsen’s local television measurement service. The agreement provides Capitol Broadcasting with continued access to Nielsen industry-standard local TV ratings and renews its licenses to Nielsen Scarborough and Nielsen Local TV View (NLTV).
Scarborough provides stations with local market qualitative insights into consumers’ consumption, lifestyle, shopping and media habits. With NLTV, local stations have the ability to analyze viewing within and across their coverage area. Additionally, NLTV enables Capitol Broadcasting to create custom trade areas to better understand its target audience as well as customized audience samples by key characteristics.
“Our local measurement solution and qualitative services offer media companies, like Capitol Broadcasting, the tools needed to have a complete view of their audience and own market performance,” said Jeff Wender, Senior Vice President and Managing Director, local media, Nielsen. “We are pleased to renew our long-term relationship with Capitol Broadcasting and we look forward to helping them meet and exceed their business goals and objectives.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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