Press Room

Nielsen and Enter Into Data and Measurement Agreement

Beijing – Dec. 15, 2016 – Nielsen, the world’s leading measurement company, and FMCG business of, one of China’s largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.

This cooperation allows the two sides to work together to drive progress in big data and online fast moving consumer goods (FMCG) measurement. The partnership will bring an unparalleled standard of measurement through a holistic combination of online and offline data that will offer the most comprehensive level of sales coverage available. Manufacturers will now have a more detailed picture of sales volumes, pricing, merchandising and promotions than ever before.

“We’re extremely excited about our cooperation with’s FMCG business, a partnership that reinforces the ever-increasing importance of business information and analytics in today’s retail climate. Nielsen’s comprehensive understanding of consumers, along with’s deep content and e-commerce capabilities, will combine to create a powerful resource for brands and marketers. Nielsen is confident that countless consumer goods manufacturers will benefit significantly from a more accurate read of the market and a clearer, combined view of what consumers buy both online and offline,” said Yan Xuan, president of Nielsen greater China.

Carol Fung, vice president of and president of JD Mall’s FMCG Business, said:

“Through the cooperation with Nielsen, the two sides can effectively combine data on consumer level and brand sales level and build a complete picture of Chinese consumers’ online and offline purchase behavior, thus creating valuable insight to guide brand manufacturers to grasp market opportunities, as well as enhancing brand competitiveness. Brands can now act on ground-breaking insights provided by this partnership to better identify opportunities and build the right strategies to grow their businesses.”

She said that as one of the major e-commerce companies in China, would set its goal not only as a provider of market platforms for brand owners, but more importantly, it would put forward a platform on which all data could be recorded, analyzed, and finally turned into market insights, in order to help its business partners yield market success.

About, Inc., Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of Sept. 30, 2016, operated 7 fulfillment centers and 254 warehouses, and in total of 6,780 delivery stations and pickup stations in 2,646 counties and districts across China, staffed by its own employees. is a member of the NASDAQ100 and a Fortune Global 500 company.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Nielsen Corporate – Anne-Taylor Adams,
Nielsen China – Lucille Liu,