New York, NY – Dec. 1, 2016 – Today, label transparency plays an influential role in what consumers buy, what manufacturers make, and how government organizations regulate. Nielsen (NYSE: NLSN) and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government-regulated product attributes.
With this alliance, Nielsen’s robust market measurement and Homescan Consumer Panel data will be combined with Label Insight’s cloud-based product attributes. This will bring an unmatched level of data granularity to CPG manufacturers and retailers, generating attributes—such as nutrients, derived ingredient properties and allergens—for 80% (and growing) of U.S. food, beverage and non-food retail sales. For example, using this new offering, a retailer could identify a growing wellness or ingredient trend (i.e., clean label, vegan, paleo, sprouted, etc.), determine where they have opportunity to grow sales and make assortment changes in local stores to better fulfill the growing demand.
“With the ability to examine products beyond marketing claims and explore derived ingredient properties, this enhanced offering helps to deliver a fuller view into consumer shifts across total retail grocery and goes beyond what is currently available in the marketplace,” says Chris Morley, President, U.S. Buy, Nielsen. “As consumer demand for product transparency continues to grow, it’s increasingly important to offer consumers a detailed view of products and ingredients. With over 1000 different variations for a single ingredient, this highly detailed information will enable our clients to have the information they need to win with today’s health-conscious consumer.”
The Nielsen and Label Insight alliance will strengthen data and unlock ingredient and attribute insights never before available, helping CPG brands and retailers to uncover performance drivers and emerging trends among consumers. Additional benefits include the ability to identify trending ingredients, forecast their relevance five years out, understand competitive product formulation and evaluate the impact of government regulations.
“Consumers are becoming increasingly sophisticated with their food-purchasing decisions as their definitions of healthy become more varied—from gluten-free to low-sugar to sustainably sourced. This has created unprecedented pressure for brands and retailers to provide increased product transparency,” explains Ronak Sheth, Chief Customer Officer, Label Insight. “Our alliance will enable brands and retailers to better respond to this heightened demand for transparency, by not just understanding what is being purchased, but why consumers are motivated to buy a certain product. Unlocking insights and trends around formulations, claims, nutrients and other rich content will allow brands to innovate faster and will allow retailers to have personalized conversations with their shoppers.”
This new service offering from Nielsen and Label Insight of premium health and wellness characteristic information built from ingredient and nutrition panel intelligence across food and beverage categories, including beverage alcohol, will be available in first-quarter 2017, followed by non-food categories (personal care, beauty care, household care, vitamins/supplements and pet food) in second-quarter 2017.
About Label Insight
Label Insight is a cloud-based data refinery for product data that powers transparency between CPG brands, retailers and consumers. The company works to capture, analyze and enrich data contained on the packaging and labeling of food, pet, and personal care products. Label Insight’s platform enables transparent, open access to accurate product information. Label Insight’s platform contains more than 300,000 products, representing 80% of the top purchased CPG products in the USA today. Label Insight customers use this data to provide greater transparency to consumers; easily participate in industry and government initiatives, such as SmartLabel; create more connected omni-channel experiences; and maximize category growth potential. To learn more about Label Insight, visit www.labelinsight.com
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.