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Nielsen and ALDI Sign Strategic Multi-Year Relationship to Integrate Shopper and Advertising Effectiveness Analytics

New York, NY — Aug. 2, 2017 — Today, Nielsen (NYSE: NLSN) and ALDI announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the U.S.

With this agreement, Nielsen will provide ALDI with a combination of industry leading analytics, including consumer-sourced panel data, custom retail analytics and advertising effectiveness. Nielsen’s combined consumer panel and advertising effectiveness analytics, the only integrated data set of this capacity available to the industry, brings forth a deeper view of shopper panel data and the role that advertising plays within it, a critical strategy in navigating today’s evolving grocery retail landscape.

“We are continually creating a better grocery store for our customers,” said Scott Patton, Vice President of Corporate Buying at ALDI. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best – save people money on their grocery bills.”

“ALDI is one of the fastest growing retailers in the U.S and as such, needs access to increasing amounts of effective shopper and advertising data,” said Rob Hill, Executive Vice President, U.S. Retail Services at Nielsen. “We are humbled and proud that ALDI selected Nielsen as its strategic partner and look forward to supporting ALDI’s growth and expansion initiatives within the U.S. market.”

About ALDI

A leader in the grocery retailing industry, ALDI operates almost 1,700 U.S. stores in 35 states. More than 40 million customers each month save up to 50%* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For the seventh year in a row, ALDI was recognized as a value leader among U.S. grocery stores by Market Force Information® survey of U.S. consumers. For more information about ALDI, visit

*Based on a price comparison of comparable products sold at leading national retail grocery.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


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Melisa Yunlu,, (312) 988-2427