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Nielsen and Northwest Broadcasting Sign Local TV Ratings Agreement for KCYU and KFFX

KCYU and KFFX are Fox and Telemundo Affiliates in Yakima-Pasco-Richland-Kennewick, Washington

New York, NY – July 13, 2017 – Nielsen (NYSE: NLSN) announced today that it has signed an agreement with KCYU and KFFX, affiliates of the FOX network. The stations are owned by Northwest Broadcasting, which serves Yakima, Wash., as well as the Tri-Cities area (comprised of Richland, Kennewick and Pasco, Wash.). In addition, the Telemundo affiliate has been added to receive Nielsen Local Ratings services. The Yakima/Tri-Cities stations join other Northwest Broadcasting stations already subscribing to Nielsen, including KVIQ/Eureka, KPVI/Idaho Falls, KAYU/Spokane and WSYT/WNYS Syracuse. 

The agreement will utilize Nielsen’s local measurement services, as well as the Yakima-Tri-Cities special area reports.

“We are pleased to be working with Nielsen once again in Yakima-Tri-Cities,” said David Lockhert, General Manager for Northwest Broadcasting.  

“We’re delighted that Northwest Broadcasting in Yakima-Tri-Cities has chosen Nielsen to provide its Local audience measurement ratings support,” said Jeff Wender, Managing Director for Nielsen Local Media. “This agreement  demonstrates Northwest’s view that Nielsen is the go-to provider for delivering accurate data and superior services that are essential to the continued success of its local stations.”


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Dawn Rowan, Nielsen,, 646-654-8641