Press Room

Nielsen Expands Multi-Year Agreement with Sargento; Fueling Next Phase of Brand’s Growth

New York, NY — Oct. 24, 2017 — Today, Nielsen (NYSE: NLSN) and Sargento Foods Inc., announced the expansion of a multi-year relationship. With this renewed agreement, Nielsen will continue to deliver industry-leading information and insights to Sargento, in addition to extend services to fuel the company’s category management, innovation and marketing and sales effectiveness strategies.

For over a decade, Nielsen has been a central and strategic resource to Sargento. Nielsen’s vast suite of products and services has supported Sargento Foods’ rise to a leading player in the natural shredded, sliced, and snacking cheese space. The pursuit of innovation is part of the heritage of Sargento, as demonstrated by its Nielsen Breakthrough Innovation awards for Ultra Thin Cheese Slices® and Balanced Breaks®. That pursuit has led the dairy industry forward, giving people more ways to celebrate their love for real, natural cheese.

“More than ever before, today’s consumers are changing the way they think about, and purchase the products they love. With Nielsen, we have been able to gain a deeper understanding of our consumer and develop products to meet their needs. We trust Nielsen data to educate ourselves and inform our business decisions – which in turn helps strengthen our relationships with retail partners and consumers. With an eye firmly fixed on the future, we see Nielsen as a crucial partner to drive our continued success,” said Michael Pellegrino, President and Chief Growth Officer of Sargento.

“We are excited to expand our longstanding relationship with Sargento,” said Nicholas Larsen, Senior Vice President of Client Services at Nielsen. “Nielsen’s advanced analytics, industry leading technology, and collaborative support have helped Sargento make more informed, data-driven decisions and we look forward to powering the next chapter of the Sargento success story.” 


Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions for more than 60 years. Founded in 1953 in Plymouth, Wisconsin, Sargento Foods is a leading manufacturer, packager and marketer of shredded, sliced and snack natural cheeses, cheese appetizers, ingredients and sauces. Sargento Foods is owned and operated by the Gentine family, has net sales exceeding $1.3 billion and more than 2,000 employees. For more information, please visit


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Genevieve Aronson:, (646) 654-5742

Portia Young:, (920) 892-3582