Agreement Provides Access to Nielsen Currency and Consumer Behavior Data Across Graham’s Local TV Market Footprint
New York, NY — Feb. 14, 2019 — Nielsen (NYSE: NLSN) and Graham Media Group, a subsidiary of Graham Holdings Company (NYSE: GHC), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings and Nielsen local consumer behavior data, Scarborough, across Graham’s local television stations and markets. This includes KPRC-Houston and WDIV-Detroit (NBC); WKMG-Orlando (CBS); KSAT-San Antonio (ABC); WJXT-Jacksonville (Independent); WCWJ-Jacksonville (CW); and WSLS-Roanoke (NBC). Graham Media will also continue to measure its mobile and PC content using Nielsen’s Digital Content Ratings.
“Graham Media Group is deeply committed to serving each of its local markets with its award-winning local news and original programming as well as its innovative digital and mobile content,” said Emily Barr, President and CEO, Graham Media Group. “We are pleased to continue working with Nielsen and its enhanced measurement solutions so that we may continue to demonstrate the value of our audience for our advertising partners.”
Nielsen combines the scale of big data with fully representative in-market local panels to provide the industry with unbiased, complete coverage of the local marketplace including viewing in over-the-air homes, out of home and the only persons-level data available.
“As advertisers demand greater accountability, Nielsen’s Local TV data remains the trusted source of intelligence for thousands of buyers and sellers across our industry by providing true, persons-level, demographic ratings, enabling broadcasters like Graham Media Group to transact confidently in the market,” said Jeff Wender, Managing Director, Nielsen Local. “We look forward to supporting Graham to ensure that each local station has the tools it needs to effectively deliver on their business objectives.”